Sweden - a top business destination

October 7, 2019

As I leave Sweden after a two day visit I was reflecting on the amount of time during my career I have spent here. For a country of less than 10 million people she has been good to me in the business sense. My first proper overseas sales trip 17 years ago was to MALMÖ and I am still a regular visitor.

Without any doubt Sweden, on a population basis, has been more fruitful than any other country on the planet. I include China, Germany and the US in that statement.

Working out why is not easy. Sweden is hardly an industrial giant yet I have supported numerous industries including electronics, automotive, medical, print and textiles from where I have booked many orders.

I don’t have an answer but it occurs to that Swedes speak better English than I do generally and culturally they are similar. They are also pretty precise and organised which tends to fit with the equipment I offer.

I don’t know but one thing is for sure I will be back soon as I work on what could be one of the biggest projects in my well travelled career.

Tack Sverige, ses snart.

Douglas Gray